Health Promotion

The Statewide Perinatal and Infant Mental Health Program is currently offering community grants in recognition of World Maternal Mental Health Day, 5 May 2021. More information is provided below.

The World Health Organisation (WHO) defines the term ‘health promotion’ as ‘the process of enabling people to increase control over and to improve their health’ and also addresses individual, social and environmental actions.

The Ottawa Charter for Health Promotion identified five domains for action and all health promotion strategies will fall into these areas:

  1. Building healthy public policy
  2. Creating supportive environments
  3. Strengthening community action
  4. Developing personal skills
  5. Reorientating health services

Mental health promotion includes strategies which maintain and restore good mental health, as well as reduce and prevent mental illness.

The health promotion activities of the Statewide Perinatal and Infant Mental Health Program (SPIMHP) focus on three key areas: advocacy, partnerships, and capacity building. This work is conducted both in a hospital setting (at King Edward Memorial Hospital) and in the WA community.


The SPIMHP is focussed on continually working to advocate for and raise awareness of perinatal and infant mental health. This is done through multiple channels, including the bimonthly Perinatal and Infant Mental Health News and Events newsletter, traditional and social media, SPIMHP webpage, and community events and presentations.

To sign up to our newsletter or enquire about our community presentations, please email


Partnerships with other organisations are fundamental to our work in perinatal and infant mental health. At King Edward Memorial Hospital, the SPIMHP offer health promotion expertise to support the services that help women experiencing mental health issues during the perinatal period. These services include the Mother Baby Unit (MBU), the department of Psychological Medicine and the Childbirth and Mental Illness clinic (CAMI). The SPIMHP is also an associate partner of Mentally Healthy WA and the Act Belong Commit messages are featured prominently throughout our work.

A state-wide Perinatal and Infant Mental Health Promotion Network has also been created to bring together individuals and organisations who work in the area of perinatal and infant mental health and health promotion.

To join the Perinatal and Infant Mental Health Promotion Network, please email

Capacity Building

The SPIMHP offers support to organisations and endeavours throughout WA that promote perinatal and infant mental health and prevent perinatal and infant mental illness in the community, particularly around the following awareness events:

  • World Maternal Mental Health Day – 5 May 2021
  • Infant Mental Health Week in June
  • Perinatal Anxiety and Depression Action (PANDA) Week in November

For information on current funding available, please see our World Maternal Mental Health Day section below.

The team also produces a small booklet called ‘Finding help before and after baby arrives’, which can be given to new or expecting mums and families. This booklet contains an extensive list of services from across the state which may be helpful before and after a baby is born.

Currently being developed is a Health Promotion and Prevention Plan for Perinatal and Infant Mental Health. This will provide information to guide any organisation wanting to conduct perinatal and infant mental health promotion initiatives.

To learn more about the above awareness events, to request copies of the ‘Finding help’ booklet or to stay informed about the Health Promotion and Prevention Plan, please email

World Maternal Mental Health Day

World Maternal Mental Health Day (external site) is a worldwide effort to raise awareness of maternal mental health issues so that more women will get treatment and fewer will suffer. The day is celebrated annually on the first Wednesday of the month of May – this year, 5 May 2021.

Key messages

Maternal mental health matters. #maternalMHmatters.

Women, as well as their family and friends, need to know the signs of maternal mental ill-health and that they are not alone!

Women, their families and friends can find help and support for perinatal mental health problems.

Want to get involved? Apply for a grant!

The SPIMHP is offering grants of between $500 to $1,000 to government and non-government agencies across WA, to host local events acknowledging World Maternal Mental Health Day, 5 May 2021.

Grant recipients will need to run an event or activity for families in the perinatal period (before, during and after pregnancy) with the following aims:

  • Raise awareness of perinatal mental health, including:
    • signs/symptoms of perinatal mental illnesses such as depression, anxiety and severe mental illnesses,
    • self-care and health promoting strategies for the prevention of illness and maintenance of wellbeing/recovery, and
    • local health and social services (and staff) that can support parents with babies;
  • Reach large numbers of the local population (this may be achieved through digital/online platforms such as social media);
  • Provide opportunities for parents to connect with other parents and local health/social services and staff; and
  • Attract and/or generate media attention (traditional media and/or social media).

These activities should fall during (or around) the week that includes World Maternal Mental Health Day (5 May 2021) and Mother’s Day (9 May 2021).

Applications targeting and/or addressing the needs of women, mothers and mothers-to-be with severe mental illness (e.g., mood disorders, psychotic disorders) are highly encouraged.

Partnerships between government and non-government agencies are strongly encouraged particularly with local clinicians and/or services who treat and manage severe mental illness in the perinatal period.

Download the application form and for information, please contact

Applications close at 4pm on 15 March 2021, with recipients announced on 31 March 2021.

For more information on perinatal depression, anxiety and other maternal mental health issues, as well as ways to look after your mental health, go to:

Useful documents and contacts

Perinatal and Infant Mental Health Model of Care

The Perinatal and Infant Mental Health Model of Care describes targeted interventions and services across the mental health continuum from primary preventative programs, to tertiary care. The framework has suggestions for integrating health promotion and early detection indicatives into practice.

Prevention First Framework

Developed by Everymind, Prevention First: A Prevention and Promotion Framework for Mental Health encourages strategic and coordinated action to prevent mental ill-health and promote mental health and wellbeing.

The Perinatal Mental Health and Wellness Project

The Perinatal Mental Health and Wellness Project: Developing a collaborative model for mental health promotion, prevention and early intervention in the perinatal periodis Queensland Health’s  final report on the Perinatal Mental Health and Wellness project conducted from 2015-2017. 

Urban 95 project

The Urban 95 project takes a holistic view of how to create ‘healthy, prosperous and vibrant cities where babies, toddlers and their families can thrive’ by asking people to consider the world from 95cms (the height of a 3-year-old child). The Urban 95 website has some great information about the project and some useful, innovative resources. These include a toolkit for designing urban play and child friendly urban design.

Prevention hub

Launched in May 2018, the prevention hub is Australia’s first hub for integrated research into anxiety and depression. Led by the Black Dog Institute and Everymind, the hub aims to help facilitate the translation of research into real world outcomes. The hub identified three research priorities (workplace, healthcare and children, adolescent and families) and the research projects sitting underneath them:

Useful contacts

Please note: The details provided on this page were correct at the time of publication and are subject to change at any time. Information provided about community resources is provided for education and information purposes only. Information about a service, product or treatment does not imply endorsement and is not intended to replace professional advice. All users should seek advice from a qualified professional for answers to their questions.